Quidco

Quidco is a leading reward platform that uses cashback as a currency to drive new and repeat purchases by over 4 million members at more than 4,600 retailers.

As Head of Design & UX, my role was to manage the customer experience for the core platform by defining and executing the brand values across all products and marketing outputs and optimising the user experience by developing a deep understanding of the user’s needs and behaviours.

Brand Guidelines

Design System

Quidco Sub-brands and Propositions

Merchant Relaunch

Presentation design to win back an existing retailer back to the site.

Brand Takeover - H&M

Outlined the guidelines and specifications for retailers to take over the homepage for a day. This increased clicks rates, sales commission, user commission and orders.

H&M Stats: Clicks: 4,297, Sales: £28,126,39, Commission: £1,125.06

Team Credit: Paul Adams

Homepage Redesign Project

Oversaw my UX designer produce this automated homepage redesign, which decreased time spent on creating functional designs and increased merchant visibility.

Team Credit: Max Stanworth

Activity Redesign Project

This project objective was to reduce customer contact by reorganising the activity summary and displaying the content in a clear manner for the customer to digest their activity quickly and easily.

Team Credit: Kristie Kiselyte

Onboarding Test for New Customers

Testing this new layout to understand whether we can increase the volume of Reg to Active users by educating them on how to use the product in three steps.

Team Credit: Paul Adams

Quidco Compare

Using CRO intelligence and understand form UI best practices, I evolved the form design to simplify navigation through the consumer comparison shopping sub-brand Compare. I then delegated the project over to one of the designers to continue to outline the user journey to redesign the ‘Results Page’ to increase user engagement and boost conversion.

Team credit: Paul Adams

Simplifying Processes - JIRA